LG OLED77B42LA 77" Evo B4 Smart 4K TV

This LG 77” 4K television balances breath-taking image quality with sophisticated technology and design. Featuring SELF-LIT OLED, pixels light up independently with no backlight to dull their glow. You’ll get perfectly black scenes with infinite contrast and 100% colour accuracy. This stunning model also includes LG’s α8 Gen 5 AI Processor, delivering a spectacular visual and audio experience by optimising and enhancing picture and sound whatever the source. Plus, as the OLED77B42LA is equipped with the webOS smart platform, you’ll have access to an array of apps and streaming services as well as Freeview Play and various connection options.

We offer a full television delivery and installation service including wall installing your new TV, connecting your other equipment and establishing the TV's smart features. We'll give you a brief demonstration of the TV's main features, make sure you're happy and we'll even remove the packaging and your old TV if you'd like us to. To find out more speak to us on 01543 505062, we're always happy to help.

*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

What makes LG OLED stand apart?

Definitive intelligence at its core

The Alpha 8 AI Processor chip redefines OLED with refinements that add
transformative yet lifelike detail.

Intelligence that refines the OLED experience

Syncs with how you watch

Optimal audio to fit your space - AI acoustic tuning

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

AI Super Upscaling - AI fine-tunes the resolution